An operator, not a consultancy.
Most companies pitching you this region are selling advice. Alzey takes the brand in and runs it: the licence sits in our name, the stock sits in our warehouse, and the field team selling the product answers to us. One agreement, one accountable counterparty, from registration through to collections.
The company was founded in 2024. Field continuity on the product line dates back to 2021. What’s new is the legal entity; the field operation and the relationship network behind it have been running since then.
- Founded
- 2024
- Field continuity
- Since 2021
Who we are
Alzey Partners is an operating company. We take brands into regional markets and run them on the ground, across two verticals: Medical, for device manufacturers, and Ventures, for consumer and food (F&B) brands and their investors.
In Medical we are the Master Distributor for the Allurion Swallowable Gastric Balloon and Allurion Virtual Care Suite (VCS) lines across Türkiye and the CIS; in Türkiye we also hold the registration and act as importer: the TİTCK licence and the ÜTS record sit in Alzey’s name. Buffer stock, the clinic network and receivables run through the same team, ours. In Ventures we apply that operating discipline to building and running F&B brands.
Why an operator
A consultancy gets paid when the report is delivered; whatever the product does afterwards never touches its balance sheet. Our model works the other way round. The licence is ours, the stock is ours, the channel credit is ours — so if the product doesn’t sell, we carry the consequence too.
That changes what you can expect from us. Nobody has to ask us to train physicians, build demand or chase collections; the business only works for us if the product moves in the field. It’s the difference between buying an opinion about a market and having someone in it, accountable for the result.
Four areas run the operation
The operation depends on roles, not individuals; four working areas carry the work together.
Regulatory & market access
We prepare the licensing file and take TİTCK licensing and ÜTS registration through in our own name. The same team runs the active markets in Kazakhstan, Georgia and Azerbaijan, under the same discipline.
Commercial execution & field
Our own field team runs sell-through across the clinic network, and the receivables stay with us. The manufacturer works with one counterparty; the credit risk in the field is ours to carry.
Supply, logistics & stock
We handle import and customs and manage the flow from warehouse to clinic. Buffer stock stays in our warehouse, so an authorised centre isn't left waiting on a shipment.
Quality, compliance & Ventures operations
We carry vigilance and adverse-event reporting, and screen marketing material for compliance before it goes out. The same area runs brand-building and day-to-day operations on the Ventures side.
Operational scale
One of the first things a manufacturer wants to know is who runs the work, and at what scale. So instead of adjectives, here is what the operation actually consists of today. Commercial terms and customer-level data are not what this page is for.
- 5+ people in the field team
- The sales and coordination team in daily contact with clinics, separate from the management team named below.
- 4 active markets
- Direct operations in Türkiye; an active distribution network in Kazakhstan, Georgia and Azerbaijan.
- 100+ training and coordination programmes
- Marketing, patient-flow coordination and sales training programmes we have run to date in centres offering end-to-end obesity care.
The parts that don’t reduce to a number belong to the same picture. Buffer stock sits in our own warehouse, our mandate in Medical is the Master Distributorship for the Allurion Balloon and VCS lines across Türkiye and the CIS, and we have been in the field on the same product line since 2021. Customs and freight run through licensed service providers; the coordination, the paperwork and the accountability stay with us.
Team
Kerem Zeytin
Managing Partner
Leads commercial and operational execution across Alzey’s Medical and Ventures verticals.
Abdullah Alkılıç
Managing Partner
Co-managing partner across the firm’s leadership and business development.
İrfan Ayyıldız
Business Development Manager
Drives business development and partnership relationships.
How we work
The deliverable is an operation running in the field.
We open the regulatory file and take the registration through. We import the product and build the stock position. The clinic network and physician training get the product moving, and receivables, vigilance and marketing compliance run on top of it all, continuously.
Regulatory affairs, commercial execution, supply and compliance sit under one roof, with one accountable party. If you’re weighing us up as a partner, that single line of accountability is the thing to test in the first conversation.
Legal
- Legal name
- Alzey Danışmanlık ve Ticaret Ltd. Şti.
- Address
- İnkılap, Dr. Adnan Büyükdeniz Cd. No:7 D:352, 34768 Ümraniye/İstanbul