Why the standard distribution deal falls short
A standard distribution agreement covers three things: importing the product, warehousing it and delivering it when orders come in. In this region that is the easy part. Before a device sells here, someone has to hold the licence, train the physicians, build the demand and manage the receivables; a shelf-only distributor leaves most of that work on your side of the agreement, and you usually discover it only after the product is registered, stocked and not moving.
We close that gap under one agreement. The licence sits in our name, import and stock run on our books, the clinic network that sells your product is managed by our own field team, and the credit risk stays with us. That changes the incentive structure: if the product doesn’t move, we carry that outcome too, so leaving a report on the table and walking away is not an option we have.
B2B2C: a three-way win
We run the clinic network on the B2B side and patient demand on the B2C side. Both sit inside the same operation, so all three parties gain from the same transaction.
Manufacturer
Sells into a channel that holds the licence, carries the stock and answers as one counterparty.
Clinic
Finds the patients for the device without having to build the demand on its own.
Patient
Reaches treatment at the authorised centre that delivers it.
The step-by-step version, from licence to collections, sits on the medical operation page.